Effective Date: July 1, 2026 · Last Updated: July 24, 2026
Overview
24/7 Laredo ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at 247laredo.com.
By using our site, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our site.
Short version: We are a local news outlet. We collect minimal data, primarily through analytics cookies. We do not sell your personal data to third parties.
Information We Collect
Automatically Collected Information
When you visit our website, certain information is automatically collected by your browser and our servers, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited, time spent, and referring URLs
- Device type (desktop, mobile, tablet)
Information You Provide
If you sign up for our newsletter, submit a news tip, or contact us, we collect the information you voluntarily provide, such as your name, email address, and message content.
Local Storage
We use your browser's localStorage to cache our RSS feed for faster page loads. This data stays on your device and is never transmitted to our servers.
How We Use Information
We use the information we collect to:
- Deliver and improve our news content
- Understand how visitors interact with our site
- Send newsletters (only if you opted in)
- Respond to news tips and inquiries
- Comply with legal obligations
Analytics
We use Google Analytics 4 (GA4) to analyze how visitors use our website. GA4 collects data such as session duration, pages visited, and traffic sources. This data is aggregated and used solely to improve our content and user experience.
Google Analytics data is retained for 14 months. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
We have enabled IP anonymization in Google Analytics to further protect your privacy.
Third-Party Services
Our website integrates with the following third-party services, each with their own privacy policies:
- Google Analytics — Google Privacy Policy
- EmbedSocial — for our video embeds. EmbedSocial Privacy Policy
- YouTube (Google) — for podcast and video embeds. Google Privacy Policy
- Open-Meteo — for weather data. Open-Meteo does not collect personal data.
- GoHighLevel — our website and newsletter platform. GoHighLevel Privacy Policy
We are not responsible for the privacy practices of these third-party services.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate data.
- Deletion: Request deletion of your personal data.
- Opt-out of sale: We do not sell personal data. California residents may exercise rights under CCPA.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at [email protected].
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete it. If you believe we may have any information from a child under 13, please contact us.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: [email protected]
- Website: 247laredo.com/contact
We will respond to your inquiry within 30 days. If you are a California resident with CCPA concerns or an EU/EEA resident with GDPR concerns, we will endeavor to respond within the legally required timeframe.